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Designs in bloom by H&M

Designed in bloom

The beauty of flowers inspired H&M design team to create these lovely looks now available in-store. 

Sweet details like ruffles, shirring and puff sleeves give the playful pieces an extra touch of floral fantasy, bringing the magic of spring meadows to your wardrobe.




“We wanted to capture the spontaneous feeling of sketching local gardens and wildflowers by using energetic brushstrokes and joyful colours.” – Anna