Crafted in Denim | River Island
Post pandemic, the spirit of re-invention is in the air. You can be anything you want to be. We will champion those following their passions; entrepreneurs, those who have turned a hobby into career.
The stars of our campaign are influencers in their own right, all doing something special in their field. RI denim is the back-drop to their lives.
It's safe to say that jeans were on a bit of a hiatus. But they’re back, now working harder than ever. All the cotton in River Island’s jeans is now responsibly sourced, as they work towards a sustainable future for denim. This season's collection is a blank canvas, a chance for you to be creative. What will you do in your denim?